Own it, don't rent it

Your own store vs marketplaces and online pharmacies

Selling through a marketplace app or a large online pharmacy usually costs your shop three things: a commission on every order, the customer relationship, and control of your data. Running your own store replaces the per-order cut with a flat subscription and keeps all three with you. Here is the honest comparison.

The two ways to sell online

What a marketplace really costs

Your own store: a flat, honest cost

Side by side

Marketplaces / online pharmaciesYour own store
Commission20 to 30% per orderZero
Who owns the customerThe platformYou
Your brandHidden behind theirsFront and centre
Payout7 to 15 daysNext day (T+1)
Market to past buyersNot allowedYours to keep

When does a marketplace make sense?

If you only want occasional extra reach and do not mind the cut, a marketplace can supplement your own store. But as your main channel it quietly costs more than it returns, because the biggest loss is not the commission, it is the customer.

Frequently asked questions

How much commission do marketplaces charge?

Marketplace apps and large online pharmacies typically take around 20 to 30% of each order, depending on the category.

Do I keep my customers on a marketplace?

No. On a marketplace the customer belongs to the platform. With your own store, the customer, their contact and their loyalty stay with you.

What does my own online store cost instead?

A flat monthly subscription with zero commission, so the value of each sale stays with your shop.

Can I use both a marketplace and my own store?

Yes, but most shops find their own store keeps far more of the margin and the relationship, so it works best as the main channel.

Keep your customers and your margin.

Your own branded store, zero commission. 14-day free trial, no card needed.

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